Why Choose Attitude and Thoughts?

Respondents:Register to be respondent

  1. Are you talkative?
  2. Are you friendly?
  3. Are you honest?
  4. Are you reliable?
  5. Can you spare 1-3 hours?
  6. Want to earn extra money?


If you can answer yes to all the above then you should register!

Ahead of products or services hitting the market, businesses like to test them on ordinary members of the public for their attitude and thoughts towards these products. To do this, they are always looking for new people (you) who enjoy giving their opinions and who would be willing to share their views in focus groups, 1-2-1 interviews or by participating in online surveys and blogs.

To thank you for your time and contribution, you will normally be paid a cash incentive unless stated otherwise. The amount varies depending on the type of research and length of time needed but will always be outlined in the email and invite.

There is no registration fee to join our database and we welcome all. 

Many of the groups take place in London, but we often need participants across the UK for online projects.

In order to be a respondent, you need to register.



No request is too big or too small; we have a very diverse database representative of many industries and sectors.

Attitude & Thoughts like to see clients as partners. We are committed to providing an exceptional quality and professional service with the highest quality respondents.

It is important we work with all our clients on an individual basis catering to your exact needs and understanding and managing your expectations.

Once we have received a brief, in the first instance we recruit from out database, if the right respondents are not in our database, we are always prepared to go the extra mile to find the right match for your project. We then set about using our tenacity to source the right participants.

Attitude & Thoughts’s ethos is to work with integrity; as a result we have invested in a sophisticated specially built database to sift out serial attendees. The database stores all information which is always cross checked and also keeps record of all research projects applied for and attended.

We like to believe that we can source any respondents, even with short notice.

Our process includes:

  1. Brief
  2. Email/online recruitment
  3. Review responses
  4. Contact possible correct respondents by phone, check responses and eligibility
  5. Email invitation/confirmation
  6. Text reminder at least 12 hours before group takes place
  7. Follow up with client on feedback of respondents’ attendance and contribution


Recruitment Policy 

Terms & Conditions

Once you have responded to a project, telephone recruitment can take place 7 days a week between 0900-2100. Please keep mobile phones close as missing a call can result in missing the opportunity to take part. Projects are often popular and our aim is to fill places as soon as quickly as possible.

We try to be fair, using our database we aim to select those who have been waiting the longest to be placed on a project. Attitude & Thoughts expect all the participants to arrive 15 minutes early to groups; projects always start and finish on time.

Latecomers may not be admitted and therefore will not be paid.

Please always check your route in advance at Transport for London

ID will be required at ALL groups.

We like chatty people, however, don’t forget to allow others a word in edgeways! Market research is about hearing a number of different people’s opinions.

We always check in with clients for their feedback. Clients who are late, too talkative and likewise too quiet may be taken off our books.

Please try to strike a good balance.


Privacy Statement

What information do we collect about you when you participate in market research?

We collect information about you when you consent to take part in market research in one of the following ways: face to face depth interview, telephone depth interview, online research panel or focus group.

We collect data that verifies your eligibility to take part in the project you are being recruited for. For example, if we are researching people who watch TV, in addition to your name and contact information we would collect behavioural data about how you watch TV and what you like watching. We may sometimes need to ask you about your political opinions or religious beliefs if it is relevant to a project.

How will we use the information about you?

We collect information about you to confirm that you are the correct demographic for the project. This information is then shared with research agencies, intermediaries and sometimes the end client

All data collected by Attitude & Thoughts and is stored in encrypted files which are password protected. The data is retained for up to 12 months after collection and then deleted securely.

Your rights

You can find out more about your rights, including how to make a complaint by clicking here

How to contact us

The data controller is Cheryl Brown who can be contacted by email admin@attitudeandthoughts.co.uk


Information Charter

How we look after your information

When we ask for personal information we promise:

  • to make sure you know why we need it
  • to ask only for what we need, and not to collect too much or irrelevant information
  • to protect it and make sure nobody has access to it who shouldn’t
  • to let you know if we share it with other organisations to give you better public services – and if you can say no
  • to make sure we don’t keep it longer than necessary; and
  • not to make your personal information available for commercial use without your permission.
  • In return we ask you to:
  • give us accurate information; and
  • tell us as soon as possible if there are any changes, such as a new email address.

This helps us keep your information reliable and up to date.


Quick Contact

Customer service is very important to us, please contact us to discuss any specific needs that you may have.

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